The Importance Of Good Web Design

Your website is the hub of your online business; it is the virtual representation of your company whether your company exists physically or not. When you are doing business online, people cannot see you physically like how they could if they were dealing with an offline company. Hence, people do judge you by your covers. This is where a good design comes in.

Imagine if you are running an offline company. Would you allow your salespersons to be dressed in shabby or casual clothes when they are dealing with your customers? By making your staff dress professionally, you are telling your customers that you care about quality. This works simply because first impressions matter.

Similarly, the same case is with your website. If your website is put together poorly and looks like a 5 minute "quick fix", you are literally shouting to your visitors that you are not professional and you do not care for quality.

On the opposite, if you have a professional looking website, you are giving your visitors the perception that you have given meticulous attention to every detail of your business, and that you care about professionalism. You are organized, focused and you mean business.


You should also have anything related to your company well designed. From business cards to letterheads to promotional brochures, every little bit matters. This is because as you grow your business, these items become the face of your business.



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Paid Traffic - Better Business Sense

There are many success stories about businesses making it good using the internet. The troubling thing is, there are a hundredfold or more of stories contradictory to theirs. Many have unsuccessfully launched a business enterprise that is internet based but only a handful have succeeded.

Is this through luck or something even more remote? It takes good business sense and a lot of help and team effort. Most importantly, it is the eagerness to succeed, the determination to learn and the willingness to invest in your business.

The Very Basics

Like Neo, traffic is 'The One'. Without traffic, all your effort would just go to waste. Every business needs customers, without them you wouldn't have anyone to sell your products or offer your services to. In the internet world traffic is the walk in customer. The more traffic you have the more people you would be able to sell your products and services to.

But like any business that's in every corner building or in the mall, not everyone that goes in will buy, but the greater the number that do come in to browse your merchandise, the greater the number of people that will buy your products. It is a simple and known fact.

But, how do you get traffic, traffic large enough and targeted enough that could make a small percentage of eventual buyers enough to make a good profit. Many big companies generate traffic of tens of thousands a day in order to generate ten to fifteen percent of visitors that actually buy, but that small percentage is enough to provide them with good business.


Many of these success stories get their traffic from paid advertising. Yes that's right; you have to spend money to make money. Advertising is the key. The more people that know that your site exists; the more people that would potentially visit your site, that's just numbers.

While there are many ways to get advertising for free, they do not tend to generate the same volume of traffic as paid methods generally do. Paid advertising methods can include advertising schemes by Google, Facebook, YouTube, Bing along with many others.

The Value of Searches

The search will be the easiest and fastest medium in finding what people need online. Search engines are very popular because they provide a vital service to its users. They are free and relatively easy to use. With this popularity, they get many visitors using their platforms in order to find the most relevant sites that contain the most valuable information that they are looking for. It is easy to understand why so many companies would pay to advertise with the search engines.

Search engines provide information to the millions of users that use their platforms each and every day. They provide links to what they consider to be the most relevant and valuable information that the user is looking for. If your web pages show up in the top rankings of the search results, you are generally rewarded with a higher volume of visitors to your site. While search engine optimization is a highly valued approach to getting your site pages better rankings, paying for advertising tends to be a far more direct and manageable medium for generating targeted traffic.

When you pay for advertising, it's essentially paying for your traffic. This may not sound like much of a good idea at first, but the payoffs tend to tell a different story. Generally speaking, when you pay for targeted traffic using conversion optimized advertising, you are guaranteed a consistent flow of traffic to your site. And once you optimize your ads for high conversions, you will never go with an empty sales day.

Paying for your Traffic

Usually, you will be charged with the number of hits a link gets when your ads are clicked, this is called pay per click. For some search engines, you will be charged with the number of times your ad shows up when a certain keyword or keyword phrase is searched. It is imperative that you have targeted keyword content in your ad and that your add delivers the message that resonates with your target audience.

The money you invest in paying for your traffic will not be for naught. When done correctly, paid advertising can generate an impressive boost in traffic which also tends to result in a profitable boost in your sales figures.



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Improve Usability of Your Website

Your website is the hub of your online business; it is the virtual representation of your company whether your company exists physically or not. When you are doing business online, people cannot see you physically like how they could if they were dealing with an offline company. Hence, people do judge you by your covers. This is where a good design comes in.

Imagine if you are running an offline company. Would you allow your salespersons to be dressed in shabby or casual clothes when they are dealing with your customers? By making your staff dress professionally, you are telling your customers that you care about quality. This works simply because first impressions matter.

Similarly, the same case is with your website. If your website is put together poorly and looks like a 5 minute "quick fix", you are literally shouting to your visitors that you are not professional and you do not care for quality.

On the opposite, if you have a professional looking website, you are giving your visitors the perception that you have given meticulous attention to every detail of your business, and that you care about professionalism. You are organized, focused and you mean business.


You should also have anything related to your company well designed. From business cards to letterheads to promotional brochures, every little bit matters. This is because as you grow your business, these items become the face of your business.



Related Topics

    Read More

Better Business with SEO

E-commerce is a cut throat business. You have to arm yourself with the proper know-how and tools to make your site a cut above the rest. Each day, more and more sites are clambering to optimize their rankings, and if you drop your guard you may just get trampled on and be left in the abyss.

Search Engine Optimization or SEO is a term widely used today by many e-commerce and service based sites. For the past years years, search engines have been, and will most likely continue to be, a widely used internet tool for people to find the products, services or information they need.

Most people that use search engines use only the ten top search results on the first page. Making it to the first page, more so to the top three is a barometer of a sites success in search engine optimization. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in.

But, it is essential to grab a hold of that spot or make your ranking even better? As I aforementioned, each day is a new day for all sites to make them selves rank higher using search engine optimization. It is imperative to make your site better and better everyday.


So just what is search engine optimization and should you be using it? The answer to should you be using it is an easy one. You need search engine optimization to be number one, or at least to help your site improve its income potential.

With search engine optimization you can get the benefit of generating a high traffic volume. Let's just say you get only a turn out of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you get a good turn out of sales already. If you get only twenty to ten hits a day, you only get one or two if not any at all.

So once again, what is search engine optimization? Search engine optimization is utilizing tools and methods in an effort to increase your site ranking in the results of search engines. Getting yourself on the first page and better yet in the top half of the page for targeted relevant keyword search terms, will ensure that your site will generate public awareness of its existence and subsequently generate more traffic, traffic that could lead to potential income and business.

Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change or add in your site to in order to optimize it for greater search engine results. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme.

You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site pages without making it too commercial but engaging and informative. There are certain rules and guidelines to be followed with making your site's content applicable and conducive to search engine optimization.

It is also highly suggested to collaborate with other relevant sites to negotiate link exchanges and page transfers. The more inbound and outbound traffic generated by relevant sites are one of the components search engines uses to rank pages.

Act now and see the benefits garner with search engine optimization. All of this will result to better traffic and more business for your company.



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