When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for […]
Affordable Marketing For Local Business
For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. The concept of reciprocal […]
Your website is the hub of your online business; it is the virtual representation of your company whether your company exists physically or not. When you are doing business online, people cannot see you physically like how they could if they were dealing with an offline company. Hence, people do judge you by your covers. […]
There are many success stories about businesses making it good using the internet. The troubling thing is, there are a hundredfold or more of stories contradictory to theirs. Many have unsuccessfully launched a business enterprise that is internet based but only a handful have succeeded. Is this through luck or something even more remote? It […]
Improve Usability of Your Website Your website is the hub of your online business; it is the virtual representation of your company whether your company exists physically or not. When you are doing business online, people cannot see you physically like how they could if they were dealing with an offline company. Hence, people do […]
E-commerce is a cut-throat business. You have to arm yourself with the proper know-how and tools to make your site a cut above the rest. Each day, more and more sites are clambering to optimize their rankings, and if you drop your guard you may just get trampled on and be left in the abyss. […]
