Increasing Your Web Search Engine Ranking
If you need to learn the basics of SEO (Search Engine Optimization) or hire someone to handle this part of your business. Either way, you should be involved in this aspect since it is so important to its success.
Don’t worry. When most newcomers to the net hear the term SEO (or even worse, Search Engine Optimization), they get a deer-in-the-headlights sort of look. But SEO is really not complicated at all. The concept is very simple. The methods that you can use to optimize your site can be time-consuming and mundane, but they are not really hard to understand.
And there are many, many ways that you can increase your web search engine ranking. There really is no “best way”. They all work as long as you stick to them and do them consistently. But one of the most popular ways of increasing your site’s visibility is to write and distribute articles about the products or services that you offer. Actually, the articles will not necessarily be directly about your products or services. Rather, they will be focused on the terms that people are typing into their search engine when they are looking for what you have to offer. These terms are called keywords, and your articles will be based on all of the keywords that are relevant to your niche. Find the keywords that you want to target at the Google Adwords Free Keyword Research tool. Write a 500-page article or so that includes one keyword in the title and then in 3% of the rest of the article. Submit this article to EzineArticles.com and link it back to your website. It is important to remember here that your link can only be included in your “bio box” or “resource box” that comes at the end of the article. This short paragraph must compel the reader to click on the link. If you’ve written a good article and can follow it up with the promise of more in your resource box, then your readers will click.
The reason that you want people to click on your website link (besides the fact that you just want visitors) is that you then start to establish what are called backlinks to your site. Backlinks are important for web search engine ranking because they tell the search engines that others find it worth their while to link to you. They key is that the links should come from high-quality sites (such as EzineArticles.com). If you get links from low-quality sites, this will not increase your rank, and it might actually hurt it.
You can also look at your competitor sites and do some analysis to find what links they are getting so that you can go for the same links. Backlinkwatch.com is one site that will show you the sites that are providing backlinks to your competitors so you can then get into contact with these sites and establish links as well.