​Adding a Picture of a Person Increases Highrise Signups by 102.5%

​Overview and Results Achieved:

​37signals changed the design of their Highrise product page. While they’ve done many tests, we’ll feature one where they had a white background and tested it against a background of a customer. Here is the test and results:

​And they tried a long page with the same background vs a short page. The long page performed worse:

Key Findings:

​-As you can see, the type of background with the person really sticks out from most of the other pages on the internet. It may signal to the visitor the importance of the website and make them want to read more of the offering.

​Source:

​​http://37signals.com/svn/posts/2991-behind-the-scenes-ab-testing-part-3-final

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